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What would be better: to try to get your readers to remember
to keep coming back to visit your website, or to have an
automatic reminder letting them know that you've got new
information, and inviting them to come and check it out? The
answer is really obvious. In our busy world, only the immediate
gets remembered, everything else gets forgotten.
Website traffic increases when you let your interested readers
know that you have some new, interesting, and exciting
information for them to check out. One of the easiest ways to
inform those readers automatically is through RSS feeds.
RSS is short for Really Simple Syndication, and RSS feeds are
nothing more than a super-easy way of sharing your website
through the use of an RSS reader. Adding an RSS is as simple as
adding a line or two of code into your HTML. It updates by
itself every time the page is accessed.
How does it build traffic? I An RSS feed ideally increases
website traffic in two ways: first, it ensures your faithful
readers and customers automatically get notified and return to
your site whenever you have something new.
Second, it increases your website traffic by bringing you new
visitors that discovered your website from other websites who
have picked up your syndication through your RSS feed. However,
if you're not careful, RSS feeds that you supply can actually
bring about the opposite effect, helping others to KEEP your
traffic instead of feeding it to you, and drastically lowering
your own Google ranking and position in the search results
pages.
However, it can also take your traffic and feed it to other
sites. Therefore, the savvy strategy to employ is to never make
more than a teaser line from your content available via RSS;
instead, create excellent content with fantastic and magnetic
titles and introductory sentences and make those readers come to
your site to get the full story.
Using RSS Feeds From Other Sites
RSS can help you build real, serious website traffic if you use
it in the other direction: to aggregate content from others and
place it on your own website. Done well, it can turn your
website from a handy information portal to a hub for information
of all sites in your field or niche market. You can practice and
experiment with this method by using Squidoo, a free online
service that makes it very easy to add RSS feeds, or you can go
ahead and implement RSS on your own site.
When you're using RSS in either direction, keep a close watch on
your website traffic during the transitional period, and proceed
slowly with it. Make sure you track each site that is using your
RSS feed, and add feeds slowly to your own site so you can see
which ones are beneficial, bringing and increase in traffic, and
which ones are either redundant or detrimental to your traffic.
As always, it is important to get helpful feedback from your
regular visitors; what they think about your new RSS feeds will
make the difference between success and failure. Remember the
golden rule for increased website traffic: always please
your customers!
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